Case Study - Connect through shared experiences

Discover companionship in understanding — Phobia is a revolutionary dating app that connects users through shared sensitivities and mutual interests, fostering empathy and deep connections.

App development


After identifying opportunities to reduce churn, the team at Phobia realized the potential for enhancing the user experience through an improved onboarding process.

The original manual selection process was refined to better align with users' genuine interests and sensitivities, leading to more meaningful connections.

The new system involves engaging users with interactive content during onboarding to identify their interests and sensitivities accurately, enhancing the matching algorithm's effectiveness.

What we did

  • Android
  • iOS
  • User Experience Design
  • Interactive Content

The development team excelled in crafting an onboarding experience that respects user privacy and consent, improving engagement and satisfaction.

Jenny Wilson
CPO of Phobia
User satisfaction
Engagement rates
App store rating
User feedback

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Tell us about your project

Our offices

  • India
    Building 4, North Wing, Nesco IT Park, Western Express Highway, Goregaon (East)
    Mumbai, Maharashtra 400063
  • UK
    5 Merchant Square
    London W2 1AY